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A New Way to See Art

San Francisco's Museum of Modern Art, SFMOMA, has introduced a new app that tracks your location in the museum and tells you what you're seeing as you wander through. Visitors can choose the type of tour they want and then enjoy what the museum calls an "immersive audio storytelling" experience. The goal of the app, a partnership with Apple and a startup company named Detour, is to: "encourage visitors to look more intently at the art, and less at their screens."

To create your own immersive experience here in London, we have beautiful Modern Art books, DVDs, and more, including one of our newest releases: The Great Museum, a behind-the-scenes tour of Vienna's Kunsthistorsches Museum.

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